Copywriting is the way you make the consumer aware and alert about your product or service through the art of building blocks of words while considering the brand tone and positioning. When I mention building blocks, I am talking about a great variety of structures, including onomatopoeias, interjections, paragraphs, whole sentences, or even a single … Read more
This is a picture of Saint Rose of Lima. The statue is located on top of the Cahedral of Lima which is right next to the main square. The Cathedral also includes a museum with viceregal art. This picture was taken with a zoom lens and high contrast black/white settings to catch the real volume … Read more
Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually … Read more
Brand design is an extensive field of study and one of the main subjects of commercial graphic design, but beyond everyday folks might think, there is a lot of psychology and other sciences behind it. Mostly, a brand wants to tell us something to move us to do a specific activity. This activity could be … Read more
Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried … Read more
The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market. This rivalry has generated original marketing pieces and ads which has solidified each brand’s values and DNA. https://youtu.be/l3w679QOEMM This is the online ad made by Microsft to promote its new … Read more
Branding and Creating your Site and Advertising Finally, we get to the final part of the series on how to start your own company. In this chapter, we will show you how to create your branding, where and how to create your site, and finally how to promote it online. The brand is your company’s … Read more
Sears is dying The 125-year-old American giant is losing a war that began 13 years ago. A problem that has been fraying the corporation’s texture by liquidating its assets, chunk by chunk, to produce a so-called ‘great change’, something that hasn’t yet been accomplished, and it seems that it’s never going to happen because of … Read more
Structure, Legal and Accounting company matters. The structure of your company is one of the cornhttps://eduardoguillenmk.com/services/erstones of starting your company. You must choose what form of business you want to establish so you have a clear view of which taxes you must pay. Now, there are several forms of creating a company, but for the specific purpose … Read more