Ideas, book titles, research papers, colaborations, tips, tricks and of course my thoughts relating marketing and management. Keep in touch and leave a comment to include new topics!

marketing in sports

Marketing in Sports

Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried

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Depict Mckenzie for Windows

The Battle Continues, Mckenzie for Windows

The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market. This rivalry has generated original marketing pieces and ads which has solidified each brand’s values and DNA. This is the online ad made by Microsft to promote its new laptop.

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Illustrating how to create your company

3,2,1 How to Start your own company (Part 3)

Branding and Creating your Site and Advertising Finally, we get to the final part of the series on how to start your own company. In this chapter, we will show you how to create your branding, where and how to create your site and finally how to promote it online. The brand is your company’s

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Did Gillette do this on purpose?

If you haven’t seen the last Gillette’s 2019 campaign (launched in January 2019), you have been living under a rock. There is a ton of hidden information about values and market share that the brand wants to change? Here it is: Many ask themselves why Gillette will pull out a commercial of this kind.

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A Sears store entrance

Sears, One Piece at the Time.

Sears is dying The 125-year-old American giant is losing a war that began 13 years ago. A problem that has been fraying the corporation’s texture by liquidating its assets, chunk by chunk, to produce a so-called ‘great change’, something that hasn’t yet been accomplished, and it seems that it’s never going to happen because of

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Turn your dreams into your company

3,2,1 How to Start your own company (Part 2)

Structure, Legal and Accounting company matters. The structure of your company is one of the corn of starting your company. You must choose what form of business you want to establish so you have a clear view of which taxes you must pay. Now, there are several forms of creating a company, but for the specific purpose

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