Ideas, book titles, research papers, colaborations, tips, tricks and of course my thoughts relating marketing and management. Keep in touch and leave a comment to include new topics!

Stair of Benefits

Stair of Benefits

Creating an advertising campaign with the stair of benefits You cannot promote a starting business as a two or three-year-old business. Entrepreneurs should not promote a new restaurant the same way as McDonald’s does; not under the same length, copy or tone. Regardless of the same audiences, the arguments you choose to promote your business

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How to create great copywriting

Copywriting is the way you make the consumer aware and alert about your product or service through the art of building blocks of words while considering the brand tone and positioning.  When I mention building blocks, I am talking about a great variety of structures, including onomatopoeias, interjections, paragraphs, whole sentences, or even a single

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TikTok for business

TikTok for Business

Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually

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Show the elaboration of brand design

Brand Design

Brand design is an extensive field of study and one of the main subjects of commercial graphic design, but beyond everyday folks might think, there is a lot of psychology and other sciences behind it. Mostly, a brand wants to tell us something to move us to do a specific activity. This activity could be

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marketing in sports

Marketing in Sports

Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried

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Depict Mckenzie for Windows

The Battle Continues, Mckenzie for Windows

The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market. This rivalry has generated original marketing pieces and ads which has solidified each brand’s values and DNA. This is the online ad made by Microsft to promote its new

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