Ideas, book titles, research papers, colaborations, tips, tricks and of course my thoughts relating marketing and managerial subjects. Keep in touch and leave a comment to include new topics!
Structure, Legal and Accounting company matters. The structure of your business This is one of the corner stones of starting your business. You must choose what form of business you want to establish so you have a clear view of which taxes you must pay. Now, there are several forms of creating a company but
So, you want to create your own business? Stop working for someone else? Take the Bull by the horns? Well, you are in the right place. Here I provide you with a guide (Part 1 of 3) on how to create and develop your own company. First, let’s start with planning. Planning Everything has a beginning.
There is not much business literature on this subject, but I think this is one of the most important matters for an entrepreneur. Especially on the topics of creativity, flexibility, and communication. In other words, an entrepreneur does not fear the future, because he has learned to control anxiety while developing an objective driven mind.
Marketing myopia is a term created by Theodore Levitt in 1960, economist and professor of the prestigious Harvard Business School. In particular, Levitt declares that many companies are focused on improving their products while completely forgetting about the real consumer needs. Furthermore, today many products and services are still falling into this category (syndrome) usually because they
Small and Middle companies always struggle to choose in which direction they must go to expand their businesses. Many times empowering is out of the picture. Big mistake. Here, I show you 3 key elements you must know to find out how to grow your business while empowering your team. Let the fear go away,