Marketing Myopia

Marketing Myopia. Always focus on your consumer, not you!

Marketing myopia is a term created by¬†Theodore Levitt in 1960, economist and professor of the prestigious Harvard Business School. In particular, Levitt declares that many companies are focused on improving their products while completely forgetting¬†about the real consumer needs. Furthermore, today many products and services are still falling into this category (syndrome) usually because they … Read more