Stair of Benefits

Stair of Benefits

Creating an advertising campaign with the stair of benefits You cannot promote a starting business as a two or three-year-old business. Entrepreneurs should not promote a new restaurant the same way as McDonald’s does; not under the same length, copy or tone. Regardless of the same audiences, the arguments you choose to promote your business … Read more


How to create great copywriting

Copywriting is the way you make the consumer aware and alert about your product or service through the art of building blocks of words while considering the brand tone and positioning.  When I mention building blocks, I am talking about a great variety of structures, including onomatopoeias, interjections, paragraphs, whole sentences, or even a single … Read more

Image of Saint rose

Saint Rose

This is a picture of Saint Rose of Lima. The statue is located on top of the Cahedral of Lima which is right next to the main square. The Cathedral also includes a museum with viceregal art. This picture was taken with a zoom lens and high contrast black/white settings to catch the real volume … Read more

washington DC monument

Washington DC

Washington DC amazes with its unique took of architecture and historic buildings. This picture depicts the clarity of the Washington monument, its architecture and location in the district landscape. The needle also plays with an extensive green area divided by an elongated pool that projects amplitud, characteristics inspired from Egyptian Architecture. I took this picture … Read more

TikTok for business

TikTok for Business

Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually … Read more


Swamp in October

This image of a swamp was taken in October 2019. This is one of the small currents that flow into the Potomac in Washington DC.  The picture was taken with a Sony camera DSLR and a zoom lens while crouched at ground level. 

Show the elaboration of brand design

Brand Design

Brand design is an extensive field of study and one of the main subjects of commercial graphic design, but beyond everyday folks might think, there is a lot of psychology and other sciences behind it. Mostly, a brand wants to tell us something to move us to do a specific activity. This activity could be … Read more

marketing in sports

Marketing in Sports

Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried … Read more

Depict Mckenzie for Windows

The Battle Continues, Mckenzie for Windows

The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market. This rivalry has generated original marketing pieces and ads which has solidified each brand’s values and DNA. This is the online ad made by Microsft to promote its new … Read more

Illustrating how to create your company

3,2,1 How to Start your own company (Part 3)

Branding and Creating your Site and Advertising Finally, we get to the final part of the series on how to start your own company. In this chapter, we will show you how to create your branding, where and how to create your site, and finally how to promote it online. The brand is your company’s … Read more