TikTok for business

TikTok for Business

Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually … Read more

Show the elaboration of brand design

Brand Design

Brand design is an extensive field of study and one of the main subjects of commercial graphic design, but beyond everyday folks might think, there is a lot of psychology and other sciences behind it. Mostly, a brand wants to tell us something to move us to do a specific activity. This activity could be … Read more

marketing in sports

Marketing in Sports

Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried … Read more


IFC invitation 2019

This piece is an e-mail invitation created for the IFC reception in Canada (PDAC 2019). This art had to include a map, like the one done last year, but this time the graphic should identify the audience it will convene, for that reason we selected a picture with an engineer and loading trucks as the … Read more

A Sears store entrance

Sears, One Piece at the Time.

Sears is dying The 125-year-old American giant is losing a war that began 13 years ago. A problem that has been fraying the corporation’s texture by liquidating its assets, chunk by chunk, to produce a so-called ‘great change’, something that hasn’t yet been accomplished, and it seems that it’s never going to happen because of … Read more