Stair of Benefits

Stair of Benefits

Creating an advertising campaign with the stair of benefits You cannot promote a starting business as a two or three-year-old business. Entrepreneurs should not promote a new restaurant the same way as McDonald’s does; not under the same length, copy or tone. Regardless of the same audiences, the arguments you choose to promote your business … Read more

How to create great copywriting

Copywriting

Copywriting is the way you make the consumer aware and alert about your product or service through the art of building blocks of words while considering the brand tone and positioning.  When I mention building blocks, I am talking about a great variety of structures, including onomatopoeias, interjections, paragraphs, whole sentences, or even a single … Read more

Saint Rose

Image of Saint rose

This is a picture of Saint Rose of Lima. The statue is located on top of the Cahedral of Lima which is right next to the main square. The Cathedral also includes a museum with viceregal art. This picture was taken with a zoom lens and high contrast black/white settings to catch the real volume … Read more

Washington DC

washington DC monument

Washington DC amazes with its unique took of architecture and historic buildings. This picture depicts the clarity of the Washington monument, its architecture and location in the district landscape. The needle also plays with an extensive green area divided by an elongated pool that projects amplitud, characteristics inspired from Egyptian Architecture. I took this picture … Read more

TikTok for Business

TikTok for business

Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually … Read more