Swamp in October
This image of a swamp was taken in October 2019. This is one of the small currents that flow into the Potomac in Washington DC. The picture was taken with a Sony camera DSLR and a zoom lens while crouched at ground level.
Eduardo Guillen
Brand Design
Brand design is an extensive field of study and one of the main subjects of commercial graphic design, but beyond everyday folks might think, there is a lot of psychology and other sciences behind it. Mostly, a brand wants to tell us something to move us to do a specific activity. This activity could be … Read more
Marketing in Sports
Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried … Read more
The Battle Continues, Mckenzie for Windows
The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market. This rivalry has generated original marketing pieces and ads which has solidified each brand’s values and DNA. https://youtu.be/l3w679QOEMM This is the online ad made by Microsft to promote its new … Read more
3,2,1 How to Start your own company (Part 3)
Branding and Creating your Site and Advertising Finally, we get to the final part of the series on how to start your own company. In this chapter, we will show you how to create your branding, where and how to create your site, and finally how to promote it online. The brand is your company’s … Read more
IFC invitation 2019
This piece is an e-mail invitation created for the IFC reception in Canada (PDAC 2019). This art had to include a map, like the one done last year, but this time the graphic should identify the audience it will convene, for that reason we selected a picture with an engineer and loading trucks as the … Read more
Did Gillette do this on purpose?
If you haven’t seen the last Gillette’s 2019 campaign (launched in January 2019), you have been living under a rock. There is a ton of hidden information about values and market share that the brand wants to change? Here it is: https://youtu.be/koPmuEyP3a0 Many ask themselves why Gillette will pull out a commercial of this kind. … Read more
Sears, One Piece at the Time.
Sears is dying The 125-year-old American giant is losing a war that began 13 years ago. A problem that has been fraying the corporation’s texture by liquidating its assets, chunk by chunk, to produce a so-called ‘great change’, something that hasn’t yet been accomplished, and it seems that it’s never going to happen because of … Read more
Writing – Luhho – edition 60
Download Edition 60 In this edition I wrote several pieces for a special about high-end watches displaying several brands such as De Bethune and Urwerk (pag 41, 42 and others). Go back to Writing Portfolio
Writing – Tiempo
Download Tiempo magazine In this issue, I wrote several different pieces about high-end watches, particularly about IWC Schaffhausen, Parmigiani Fleurier, and Cartier among other brands (Pages 20, 25, 30, and others). Go back to Writing Portfolio