Creating an advertising campaign with the stair of benefits You cannot promote a starting business as a two or three-year-old business. Entrepreneurs should not promote a new restaurant the same way as McDonald’s does; not under the same length, copy or tone. Regardless of the same audiences, the arguments you choose to promote your business … Read more
Before all, you need to know that TikTok might not be the best advertising platform for every business. TikTok has a unique sense of freshness that might require brand flexibility; this means the brand and logo need to get playful and allow any manipulation by the consumer. The products or services must be promoted casually … Read more
Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot exist without the other anymore. Every culture and civilization in the past, from Mayans in Mesoamerica and Romans in ancient Europe to the Quin Dynasty in ancient China, have carried … Read more
If you haven’t seen the last Gillette’s 2019 campaign (launched in January 2019), you have been living under a rock. There is a ton of hidden information about values and market share that the brand wants to change? Here it is: https://youtu.be/koPmuEyP3a0 Many ask themselves why Gillette will pull out a commercial of this kind. … Read more