3,2,1 How to start your own company (Part 1)
March 28, 2018
So, you want to create your own business? Stop working for someone else? Take the Bull by the horns? Well, you are in the right
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Ideas, book titles, research papers, colaborations, tips, tricks and of course my thoughts relating marketing and management. Keep in touch and leave a comment to include new topics!
Entrepreneur, free your mind
December 20, 2017
There is not much business literature on this subject, but I think this is one of the most important matters for an entrepreneur. Especially on
Marketing Myopia. Always focus on your consumer, not you!
November 1, 2017
Marketing myopia is a term created by Theodore Levitt in 1960, economist and professor of the prestigious Harvard Business School. In particular, Levitt declares that many
Empowering and Growth? 3 key elements
July 12, 2017
Small and Middle companies always struggle to choose in which direction they must go to expand their businesses. Many times empowering is out of the