Marketing in Sports
September 20, 2019
Few times we consider the role of marketing in sports, in the past both walked next to the other and for today standards, one cannot
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Ideas, book titles, research papers, colaborations, tips, tricks and of course my thoughts relating marketing and management. Keep in touch and leave a comment to include new topics!
The Battle Continues, Mckenzie for Windows
September 10, 2019
The fight for consumers between Apple and Microsoft (Windows) appeared in the ’90s when both were rivaling for the dominant position on the technology market.
3,2,1 How to Start your own company (Part 3)
August 28, 2019
Branding and Creating your Site and Advertising Finally, we get to the final part of the series on how to start your own company. In
Did Gillette do this on purpose?
January 29, 2019
If you haven’t seen the last Gillette’s 2019 campaign (launched in January 2019), you have been living under a rock. There is a ton of
Sears, One Piece at the Time.
December 13, 2018
Sears is dying The 125-year-old American giant is losing a war that began 13 years ago. A problem that has been fraying the corporation’s texture
3,2,1 How to Start your own company (Part 2)
May 10, 2018
Structure, Legal and Accounting company matters. The structure of your company is one of the cornhttps://eduardoguillenmk.com/services/erstones of starting your company. You must choose what form of