Stair of Benefits

Stair of Benefits

Creating an advertising campaign with the stair of benefits You cannot promote a starting business as a two or three-year-old business. Entrepreneurs should not promote a new restaurant the same way as McDonald’s does; not under the same length, copy or tone. Regardless of the same audiences, the arguments you choose to promote your business … Read more

How to create great copywriting

Copywriting

Copywriting is the way you make the consumer aware and alert about your product or service through the art of building blocks of words while considering the brand tone and positioning.  When I mention building blocks, I am talking about a great variety of structures, including onomatopoeias, interjections, paragraphs, whole sentences, or even a single … Read more

Saint Rose

Image of Saint rose

This is a picture of Saint Rose of Lima. The statue is located on top of the Cahedral of Lima which is right next to the main square. The Cathedral also includes a museum with viceregal art. This picture was taken with a zoom lens and high contrast black/white settings to catch the real volume … Read more