Eduardo Guillen 
Marketing myopia is a term created by Theodore Levitt in 1960, economist and professor of the prestigious Harvard Business School. In particular, Levitt declares that many companies are focused on improving their products while completely forgetting about the real consumer needs. Furthermore, today many products and services are still falling into this category (syndrome) usually because they … Read more
Download Edition 56 In this issue, I wrote several different pieces about items from Rolls Royce, Bombardier, Arcadia Yatchs, Bovet, and more (Pages 24, 29, 32, 34, and others). Go back to Writing Portfolio
The second list of icons was designed to illustrate workflow, team leaders, and staff attendance. The icons were also created following the client’s request. Go back to Graphic Design Portfolio
This piece shows the first set of icons created for a client who requested elements to help to explain how the scrum workflow is. The icons show checklists, project management schedules, file types, and some activities performed in the scrum work clusters. Go back to Graphic Design Portfolio
Download Edition 55 In this oportunity I wrote articles about items from brands such as IWC Schaffhausen, Neyk Submarine, Mazu Yatchs, Porsche, Kitty Hawk and more (Pages 20, 30, 32, 34, and others). Go back to Writing Portfolio
Download Edition 54 I wrote some articles for Adler Suprema, Lurssen, Triton, Airbus, among others (Pages 22, 24, 26, 28 and more). Go back to Writing Portfolio
This video shows the photo shoot backstage created for a popular model (Natalia Otero) in Lima, Peru. The video shows a general view of the scenes recorded for the photo shoot in a Country Club located in Chincha, Peru. The backstage was later shown in a popular TV show on Peruvian television.
I created a 3D video animation in which the three main sections of the human spine are highlighted while the 3D solid turns on its axis. 3D MAX was used to create the solids, while the background was animated in After Effects, creating a more appealing overall look. These 16 seconds of video were later … Read more
This is a photograph from a personal exhibition made in Lima, Peru called ‘Before Dusk’. It depicts the Sunday morning (around 9:00 am) after fishing time has ended. Fishermen anchor their colored boats close to each other to lure the attention of the visitors and offer them boat rides and shell accessories.
There is always something enchanting about having a baby. In this photograph session, we took a picture of a teddy bear together with light blue symbols, as a representation of the child that is about to born, while the mother poses in the background. This image belongs to a photo shoot taken in a park … Read more